23rd February 2024


Elvisridge Capital portfolio companies, FINS Braids and Blackfin Rods, have joined forces to secure a deal with Bass Pro Shops, the leading Outdoor Recreation Products retailer in North America. The collaboration between Jonathan Wright, Operations Manager at Blackfin Rods, and Killian Doughney, National Director of Sales at FINS, resulted in the placement of FINS’ most popular fishing line, WindTamer Braid, on an aisle endcap in 26 Bass Pro Shop locations across the Southeast United States.

Doughney, National Director of Sales at FINS, had the following to say about the deal: “We are grateful to be able to leverage Jonathan’s existing relationship with the buyers at Bass Pro and have the opportunity to present our braided line to them. Sales have exceeded expectations, and the hope is to gain placement of additional line styles and colors and a presence in an increased number of stores. This success is a testament to the power of collaboration and the quality of FINS Braid’s products.” To learn more about FINS Braids, visit the FINS website.

Elvisridge Capital seeks established, privately held, middle- to late-stage businesses based in the United States. We invest in situations where our experience and resources can help generate significant profitability improvement and revenue growth. To begin a conversation, contact us at

Share It
LinkedIn Twitter Facebook