19th July 2022

Elvisridge Capital Acquires Innovative Concrete Technology Corporation (ICT)

Michael Southard, Managing Director of Elvisridge Capital, LLC, announced today the acquisition of Innovative Concrete Technology Corporation (“ICT”), an industry leader in manufacturing coatings, sealants, and systems that renew, protect, and beautify concrete and hardscapes.  All ICT products are made in the USA.

“ICT is Elvisridge Capital’s second acquisition in the decorative concrete and hardscape industry,” Southard explained.  “The products are available through leading pool and landscape distributors and paint store and swimming pool supply retailers.  Our plan forward is to expand ICT’s geographic footprint and add complementary products.”

“We believe Elvisridge Capital’s experience with sealants and coatings combined with their capital resources will allow us to continue to grow and increase market share,” said Alex Metrovich, who founded ICT in 1996.  Alex and his wife, Tish Metrovich, will continue managing day-to-day operations and report to Jack Miller, Vice President of Landscape Products at Elvisridge Capital.

Located in Lakeland, Florida, ICT has been manufacturing a wide variety of high-quality products for the professional concrete coating and hardscapes trades since 1996. Their products are widely used on pool decks, patios, driveways, interior floors and counter tops, as well as commercial applications such as hotels, condominiums and restaurant floors. For additional information on ICT, please visit

With offices in Tampa, Detroit and Cleveland, OH, Elvisridge Capital is a private investment firm offering personal attention, operational expertise, and strategic resources to the companies it acquires.  The firm’s target investment sectors include sportfishing and landscape products.  For more information on our investment strategy and portfolio companies, please visit

Elvisridge Capital seeks established, privately held, middle- to late-stage businesses based in the United States. We invest in situations where our experience and resources can help generate significant profitability improvement and revenue growth. To begin a conversation, contact us at

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